HanesBrands Inc. (NYSE: HBI) is a clothing company based in Winston-Salem, North Carolina which employs 50,000 people internationally. (source: www.hanesbrands.com/hbi/en-us/OurCompany/Default.htm) On September 6, 2006 they were spun off by the Sara Lee Corporation.
HanesBrands owns several clothing brands, which are
Hanes (its largest brand),
Champion (its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L'eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
HanesBrands has been recognized for work that it has done for the environment, including "green" buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.
The brand's two main competitors are Fruit of the Loom and Jockey.
During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes".
During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."
In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan and Brian Regan.
In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero.
In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup.
In 2007, the campaign expanded again to include Cuba Gooding, Jr., and Sarah Chalke in 2008.
As of July 2008, Charlie Sheen joined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, VA.
